Archive for August, 2008

Black hat SEO

by admin | August 21, 2008 | In SEO No Comments

Black SEO or White SEO?

Straight imported from American culture, one say that term come from the color of cowboys’ hats in film of type western in black and white at the beginning of the cinema:
the nice has of clear hat (or white), the villain has a dark hat (or black).

Black SEO represents the reference which uses the faults of the system while White SEO would use technology of more recommendable.

But where is the border?
The respect for the webmaster guideline?
Avoid pages satellites, method who allow to generate tones of pages …
A simple analysis of phenomenon lets think that the using sites cloud Graffiti are therefore Black SEO, therefore bloggeur is of Black SEO?

Anyhow, we note that it is rather, for the sites which are at the head of list of Grey SEO more or less to tear along because a not optimized site has very can of chance to take the first ones put on word that it wish to acquire and a site on optimized loses very often its positioning, badly acquired.

Even if you will find these terms in the course of your meeting enters webmaster reference, we think that it would fail use term Grey SEO with a notion of light grey or taupe.

And the whole becomes complicated!

SEO What’s that?

by admin | August 5, 2008 | In SEO 3 Comments

[Two friends met after two years of graduation:
Paras : “hey Ronny, so what are you doing nowadays?”
Ronny: “I’m working as an engineer in a multinational company, what about you?”
Paras : “I’m working as SEO Executive for multinational companies!”
Ronny: “SEO!! What’s that?”]

Many people don’t know what SEO is. And those who know something, mind my words ‘something’, are barking “it’s a scam, its cheating, tricking search engine bla bla bla!!” but the technical term for SEO is defined very beautifully as follows:

SEO or Search Engine Optimization is one of the most effective techniques, which people use to optimize their website (or Business) in search engine, such a way that the search engine will reward you by sending traffic ( or visits for your website). People think it’s an easy thing to do, but is not! But yes it simply means if your WebPages are optimized properly fulfilling all the required conditions desired by search engines, then it will recompense you with higher search rankings in natural search results.

May be you have read the term “Search Engine Optimization” or purely “SEO” while surfing online. And might thought about it for a while. It clearly means to generate traffic by increasing your search engine ranking position (SERP’s) in natural search. And to optimize your site, there are lots of things which you have to plan in your mind few of them are; nature of users, keywords, competition, results and so on (I’ll mention in my next article)

But for now just think that SEO is part of Internet Marketing. And the end target is to give search engine and your visitors by giving them what they are demanding and results which they are looking for. There is no cheating, there is no scam it’s an effort that will glow in your results.